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Customer loyalty startup Perx raises 'single-digit' million dollar Series A funding

Published Wed, Dec 16, 2015 · 09:50 PM
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Singapore

HOMEGROWN customer loyalty startup Perx has raised a "single-digit" million dollar Series A funding led by Singapore-based Golden Gate Ventures and backed by Facebook co-founder Eduardo Saverin, Perx chief executive Anna Gong and chief technology officer Rob Roach.

The money will go towards supporting Perx's new strategic vision - a shift from B2C to "B2B2C", which will see it target both businesses and end-consumers - the startup announced on Wednesday.

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