Customisation adds new dimension to 3D printing

New York

MANY manufacturers are at an early stage of discovering the benefits of 3D printing, but one of the clearest strengths is customisation.

At Normal, consumers can use a mobile app to photograph their ear, transmit the shots to the New York startup's 3D printing facility and then receive customised earphones within 48 hours.

The process marries today's click-and-go speed with a made-to-order ethos that recalls the days of visiting the tailor or the cobbler.

The company's motto: "Norm…