You are here

Digital advertising lags in tech savvy Singapore: PwC survey

Local advertising industry faces four hurdles in developing a more aggressive digital presence
Wednesday, December 17, 2014 - 05:50

31981913333.jpg
In today's digitally connected world, Singapore exhibits an interesting dichotomy that is perhaps unique.

Singapore

IN today's digitally connected world, Singapore exhibits an interesting dichotomy that is perhaps unique. At 85 per cent, the country has the world's highest level of smartphone penetration and its population is among the most tech savvy in the world. Yet in online advertising,

sentifi.com

Market voices on:

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom