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Digital advertising lags in tech savvy Singapore: PwC survey

Local advertising industry faces four hurdles in developing a more aggressive digital presence

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In today's digitally connected world, Singapore exhibits an interesting dichotomy that is perhaps unique.

Singapore

IN today's digitally connected world, Singapore exhibits an interesting dichotomy that is perhaps unique. At 85 per cent, the country has the world's highest level of smartphone penetration and its population is among the most tech savvy in the world. Yet in online advertising,

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