Digital disruption a friend, not a foe, to furniture industry

Singapore

SINGAPORE Furniture Industries Council (SFIC) sees digital disruptions in the industry as more of a complement than a disruption in its future strategies.

Among others, it is looking at mobile and e-commerce for its members, adopting virtual and augmented reality as well as 3D printing to the advantage of the industry.

Said SFIC's new president Mark Yong: "It is a disruptor if you don't adopt it. If you recognise that there are disruptions and you open your mind to ride the wave, you will grow."

Mr Yong took over the reins last month from outgoing president Ernie Koh, who served a maximum of two terms.

Mr Yong is passionate about bringing its members under one roof in the virtual world for them to market their products. He said: "We see the need to bring them together on a Singapore-based platform, run by SFIC, and then we can really contro…