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Facebook tries ways to sell advertising in India

It has unveiled a new type of ad designed specifically for the country last year, called 'click to missed call'

Published Wed, Aug 12, 2015 · 09:50 PM
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Mumbai

FACEBOOK is trying to lure sceptical advertisers in India with features such as free e-mail support for questions about advertising and advice on increasing sales in a bid to boost revenue from its second biggest market.

Facebook has 132 million users in India, trailing only the 193 million in the United States, according to the company, and the country is critical for the Menlo Park, California, social network's global expansion.

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