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Facebook wants advertisers to employ data more effectively

It is encouraging more creative tactics, such as distributing different versions of the same ad depending on a viewer's interests

San Francisco

FACEBOOK INC is pushing advertisers to be more strategic with the vast data the social website has on its 1.4 billion users.

The company is encouraging more creative tactics, such as distributing different versions of the same ad depending on a viewer's interests,

sentifi.com

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