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Fashionable or geeky: the modern watch dilemma

Watchmakers and technology developers are racing to find a way to win over the female market

Published Sun, Mar 1, 2015 · 09:50 PM
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Milan

IT'S Milan Fashion Week, you've got tickets to the catwalk shows, and an outfit to die for. But which watch to wear? A chunky smartwatch - or chic ticker that can't tell the time?

Ahead of the hotly anticipated Apple Watch launch this year, expected to revolutionise tech wearables, there are already watches you can use to check email, Facebook or the weather, play games or even get your kettle to boil.

Purists might say such a gadget would only distract from the delights of watching Prada, Versace or Armani. But critics and buyers are notoriously bad-mannered a…

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