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Female gamers out in force for Tencent's Honour of Kings

Game boasts highest proportion of female players for a hard-core or battle-arena title at 54.1% as at May

Published Sun, Aug 6, 2017 · 09:50 PM

Washington

US game companies might learn a thing or two from Tencent Holdings when it comes to bringing out the women.

Honour of Kings now boasts the highest proportion of female players for a hard-core or battle-arena title, genres still dominated by males. That success in roping in a long-neglected constituency is a big reason the title has become Tencent's most profitable mobile game.