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Free apps come at a price - watch out for madware

Symantec highlights that apps can even send out text message ads to friends, reports VICTORIA HO

Monetising apps: Symantec estimates that about 55 per cent of all apps in the Google Play store are supported by ad libraries. - PHOTO: REUTERS

GET ready for "madware", a term that Symantec has coined for overly-aggressive ads on your Android. The digital security firm has released a new White Paper that details a trend in smartphone apps, in which apps pull ads from a supplier's stock of advertisers. This is usually used in free apps,