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FACEBOOK Inc reached a deal with New York Times Co and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Under a programme called Instant Articles, Facebook will allow media partners to publish stories directly to its site. The media partners will get the revenue from ads they place within the articles or split sales on ads placed by Facebook.

The partners include BuzzFeed Inc, National Geographic, NBC News, the Atlantic and, from Europe, the Guardian, BBC News, Spiegel and Bild, Facebook said on its website. The social network is working to increase the quality of news that appears on its feeds. By publishing articles directly on Facebook, rather than as links to the original sites, Instant Articles delivers stories faster, improving the experience for many…