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Google adds 'mobile friendliness' to its search criteria

Move comes after months-long warning period; websites that don't meet firm's norms will tumble in its rankings

Published Tue, Apr 21, 2015 · 09:50 PM
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San Francisco

MANY businesses around the world could wake up Tuesday to discover their search ranking has been downgraded. After a months-long warning period, Google will add "mobile friendliness" to the 200 or so factors it uses to list websites on its search engine.

As a result, websites that don't meet Google's criteria will tumble in its all-important rankings.

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