The Business Times
The Business Times
Subscribe
Share on FacebookShare on TwitterView more
The Business Times
Create a free account with Business Times for seamless access across SPH Media products.
REGISTER
LOGIN

Startups & Tech

SUBSCRIBERS

Google faces setback in premium content plans without big YouTube star

Published Wed, Feb 15, 2017 · 09:50 PM
Share this article.

Los Angeles

IN December, Felix Kjellberg threa-tened to take his star power off YouTube.

Turns out, it was a ruse. The Swede behind the PewDiePie character admitted in a video that he was trying to boost his YouTube fan numbers to more than 50 million. Irreverence like this has turned him into the biggest celebrity on YouTube and helped the Google site become the world's largest online video service.

Until, late on Monday, it became a liability. Google said it was removing PewDiePie's channel from its pre-mium advertis…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here