Google says 'buy' button coming to online advertising service
[SAN FRANCISCO] Google Inc plans to unveil a "buy" button for its advertising service, stepping up pressure on rival Amazon.com Inc as the Web company moves deeper into online commerce.
The tool, which will let users purchase items from Google's search results pages, is "imminent," Chief Business Officer Omid Kordestani said at a Re/code conference in Rancho Palos Verdes, California. The Wall Street Journal reported earlier this month the company would introduce buy buttons, citing people familiar with the matter.
Google is looking for new ways to keep users on its services as it seeks to boost sales. The company is under growing pressure from Amazon and other e-commerce companies as consumers increasingly shop for items on the Web without going through Google's search service.
BLOOMBERG
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think
Hollywood animation, VFX unions fight AI job cut threat