Google unveils buy button on ads in mobile-commerce push
[SAN FRANCISCO] Google Inc is testing a new feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales.
The Internet-search company's service, called Purchases on Google, will let users on smartphones click on select search ads that take them directly to a retailer-branded product page hosted by Google, according to an e-mailed statement. The tools will work with a "limited number of retailers" for now, the company said on Wednesday.
Google also unveiled efforts to alert smartphone users to information such as sales and loyalty programs at a local store. In addition, the company will make it simpler to use ads to drive consumers to shopping apps.
BLOOMBERG
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think
Hollywood animation, VFX unions fight AI job cut threat