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High-impact ads may be Perion CEO's best bet to save company

Tuesday, December 8, 2015 - 05:50

New York

YOU'RE scrolling through news on your smartphone and suddenly an animated chainsaw slices the screen image in two, revealing a red Ford F-150 serenaded by hard-charging guitar rock.

In the world of online publishing, this is what's called "high-impact advertising", and