HomeAway takes on Airbnb in new advertising campaign

New York

GUESTS cringe on a couch while a bathrobe-clad homeowner clips his toenails. A couple wakes to find that another homeowner has been watching them sleep. A woman at the bathroom sink gags when she spies a bar of soap riddled with strange hairs.

With "It's Your Vacation, Why Share It?" as its tag line, a new advertising campaign by the online home-rental service HomeAway depicts some of the many awkward, gross or annoying ways that this kind of shared-lodging arrangement can go wrong.