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How do I gift thee? Let me Google the ways

Top trending shopping queries reveal America's collective wants and regional preferences

BT_20141225_TREND25_8_1427125.jpg
IN SANTA'S SACK THIS YEAR: Rain boots are hot in wet San Francisco, while searches for toys tend to veer towards classics like Lego (also thanks to the popularity of The Lego Movie), while Americans in the Southeast show a preference for Danish jewellery maker Pandora

BT_20141225_TREND254_8_1427123.jpg
IN SANTA'S SACK THIS YEAR: Rain boots are hot in wet San Francisco, while searches for toys tend to veer towards classics like Lego (also thanks to the popularity of The Lego Movie), while Americans in the Southeast show a preference for Danish jewellery maker Pandora

BT_20141225_TREND25_8_1427125.jpg
IN SANTA'S SACK THIS YEAR: Rain boots are hot in wet San Francisco, while searches for toys tend to veer towards classics like Lego (also thanks to the popularity of The Lego Movie), while Americans in the Southeast show a preference for Danish jewellery maker Pandora

New York

HOLIDAY gifts are supposed to be a surprise until the moment they are unwrapped. But there is a place (other than the North Pole) where these secrets are known: Google.

Americans make two-thirds of their Web searches on Google, which gives the company insight into our

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