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How do I gift thee? Let me Google the ways

Top trending shopping queries reveal America's collective wants and regional preferences

Published Wed, Dec 24, 2014 · 09:50 PM
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HOLIDAY gifts are supposed to be a surprise until the moment they are unwrapped. But there is a place (other than the North Pole) where these secrets are known: Google.

Americans make two-thirds of their Web searches on Google, which gives the company insight into our curiosities, plans and desires. And a big share of Google searches are shopping queries, particularly at this time of year.

We asked Google for the top trending gift-related searches in major cities across the country. These are searches in those particular places that are significantly more popular this holiday season than last. The data do not show the gifts searched most often, because those are too similar nationwide, like "iPhone 6" and "ugly Christmas sweater". These data provide something l…

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