Insurer Aviva launches its 'Digital Garage' in Singapore

INSURER Aviva plc on Wednesday launched its "Digital Garage" in Singapore, some four months after it first announced the idea.

Similar to the first one in London, it is a dedicated space for technical specialists, creative designers and business leaders explore and test new insurance ideas and services.

The centre, which has a team of about 100, will be supported by another 200 technology specialists based here.

The Digital Garage is located in a four-storey heritage shop-house on Armenian Street.

It brings together four functions - to turn radical and disruptive ideas into digital prototypes that can be tested in the market, to digitalise Aviva's businesses around Asia, to bring a commercial edge to the Garage and gather expertise through a wide range of collaborators.

The move to push digitalisation is part of the group's strategy as its customers are increasingly choosing this as their preferred way to interact with the insurer.

Aviva said it has designed new propositions based on insights from its research and analytics, including Aviva Poland's solutions for young, single and urban professionals, which recognises the specific insurance and lifestyle needs of the group.

Chris Wei, executive chairman of Aviva Asia and global chairman of Aviva Digital, said: "Digital technology has the potential to transform how we look after customers, making it significantly easier to interact with Aviva. The launch of the Digital Garage in Singapore is an extension of our global "Digital First" strategy, which is crucial to our future success. As a pioneer in digital, we will bring together the best minds from across Aviva and beyond the insurance industry to deliver revolutionary digital products, services, and experiences to help our customers at every stage of their lives."