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Internet providers want to know more about you than Google does

They can go much deeper than Google or Facebook in their data-gathering prowess

Published Thu, Jan 21, 2016 · 09:50 PM
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Washington

MOST of us know, at least in the abstract, that Google and Facebook are tracking our every move online. Even Netflix collects detailed information on our binge-viewing habits, the better to make decisions about which films to drop from its catalogue or what new TV series to invest in.

But what if I told you there are companies that can go much deeper than firms like Google and Facebook in their data-gathering prowess? Companies that not only know that you watch Netflix for two hours a day but also how long you spent reading this article before going back to Twitter and, at the same time, that you soon intend to go on a vacation because of all the time you spend browsing airfare sites?

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