Lazada launches in its home ground of S'pore

E-COMMERCE site Lazada has launched in Singapore, two years after setting up its headquarters here. The dotcom already operates in five other Asean countries. According to a recent study by PayPal, Singapore's e-commerce spend is expected to reach US$4.4 billion by 2015.

BizIT first reported in February that Lazada was planning to launch here by Q2, with CEO Max Bittner saying in an interview then that the company hopes to be the Amazon.com of Singapore, and wants to move in before its US counterpart does.

Right now, Amazon.com ships to Singapore, but offers free shipping only on some items costing over US$125, and shipping takes 10-14 days on average.