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Maker looks to S-E A for YouTube audience

It believes the region will be its biggest viewership market by 2016, reports VICTORIA HO

Published Sun, Jun 22, 2014 · 10:00 PM
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[SINGAPORE] The exploding number of viewers hungry for online video in South-east Asia is an "unstoppable" force, said Rene Rechtman, Maker Studios' international president.

Mr Rechtman was explaining the video company's push into Asia, during a recent visit to Singapore.

Maker is a multi-channel network on YouTube, where it works with an extensive network of third-party content creators who put up videos on their own channels online. Maker's Los Angeles-based staff create their own content, but most of the company's revenue comes from its creator network.

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