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[SEATTLE] Microsoft's head of Xbox, Phil Spencer, got a promotion and a spot on chief executive officer Satya Nadella's senior leadership team in a nod to the renewed importance of gaming at the software giant.
Mr Spencer, now an executive vice president, previously reported to Windows division head Terry Myerson, who has a seat on Mr Nadella's council of chiefs.
The group meets weekly and is comprised of the tier of executives directly below the CEO.
It's a change in focus from earlier in Mr Nadella's tenure.
In 2014, in his first big companywide strategy memo, Mr Nadella defined gaming as outside Microsoft's core businesses, but still a very important "other business in which we can have fundamental impact".
At the time, the business had just gone through a lackluster release of the overpriced Xbox One and some investors were calling for Mr Nadella to get out of gaming entirely.
Since then, Mr Spencer has cut prices and introduced new models, stabilising Xbox sales which topped US$9 billion last year. Microsoft's purchase of the wildly popular Minecraft video game three years ago has also proven to be a success.