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New Instagram feature makes content disappear after 24 hours

[SAN FRANCISCO] Instagram, the photo-sharing app owned by Facebook, is taking aim at fast-growing messaging app Snapchat with a new feature that gives users the option to make pictures and videos to disappear automatically after 24 hours.

The feature, Instagram Stories, will showcase pictures and videos uploaded by a user in a slideshow format, Instagram said in a blog post on Tuesday.

Snapchat, which has more 100 million users, is known for automatically making postings disappear after 24 hours. However, the privately owned company released a feature in July called "Memories" that enables users to save and share content.

That will help it compete more directly with other social networks such as Facebook.

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Instagram, which has more than 500 million members, said the new feature does not allow users to "like" an image or post a comment, but followers can send direct messages to the uploader.

Instagram Stories will be rolling out globally over the next few weeks on Apple's iOS and Google's Android platforms.

REUTERS

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