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Nintendo reinvents its star Mario, gives it a clearer, sharper image

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Mr Tezuka with a Mario doll in Kyoto. Created some 30 years ago, the game character's longevity has conferred a cultural cachet that attracts corporate brands and artists alike.

Tokyo

IN the 30-odd years since his debut, Nintendo Co's Mario went from a pixelated man - with dots for eyes, a bar for a moustache and a square nose - to an expressive 3D character. Video-game designer Takashi Tezuka has helped guide him through most of the iterations.

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