Pokemon Go craze finally lands in Japan
Game developer Niantic blames delay on global response beyond its expectations; Japanese are ecstatic
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Tokyo
PIKACHU was welcomed home by thousands of enthusiastic Japanese gamers on Friday as the global phenomenon that is Pokemon Go was finally launched in its native market.
The smartphone app has now been launched in more than 40 countries, including the US and much of Europe, but Japan - where Nintendo started the mythical creature franchise 20 years ago - was kept waiting.
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