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Pokemon Go craze finally lands in Japan

Game developer Niantic blames delay on global response beyond its expectations; Japanese are ecstatic

WHERE ARE YOU, PIKACHU?: Japanese, who may have played the Pokemon game on hand-held devices two decades ago, now play the augmented-reality game on their smartphones. There are 151 Pokemon to hunt down.


PIKACHU was welcomed home by thousands of enthusiastic Japanese gamers on Friday as the global phenomenon that is Pokemon Go was finally launched in its native market.

The smartphone app has now been launched in more than 40 countries, including the US and much of Europe, but