The Business Times
SUBSCRIBERS

Pokemon Go's success will spur imitators

But much will depend on whether rivals duplicate underlying augmented reality technology

Published Tue, Jul 12, 2016 · 09:50 PM

Hong Kong

GAME developers around the world watched in astonishment as Pokemon Go, a mobile version of the beloved 1990s game from Nintendo Co, became an instant hit - rocketing to the most downloaded app on both Apple and Android phones.

It is too soon to say if its success will reshape the US$25 billion mobile gaming industry, but this much is certain: The surprise hit will inspire copycats.

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here