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Putting ad-blocking software on iPhone boosts Apple and hurts its rivals

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Ad-blocking tools will help web pages load faster. Fewer ads will also mean people will consume fewer megabytes of their data plans.

Paris

APPLE Inc's move to make ad-blocking software available on the iPhone is a double-barrelled effort to boost the health of the so-called app economy, while undermining arch rival Google Inc, which dominates the US$120 billion online advertising market.

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