You are here

Retailers turn to virtual reality to lure shoppers back into stores

VR technology is part of urgent push to remake in-store shopping for generation of gadget-addicted customers

North Face offers a virtual reality experience using Oculus and Jaunt technology to provide customers with a view of what it's like to rock climb and base jump.


JOHN Goodwin has never been sky diving before.

But here he is, staring out over a craggy, sun-drenched canyon in Moab, Utah, lurching toward a gutsy jump off a 420-foot cliff. He instinctively searches for something to grasp onto as the edge gets near. But the red rocks