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Safaricom sees Amazon as model for Kenya e-commerce platform

The Masoko portal is currently undergoing in-house testing and Safaricom is carefully screening all the merchants before giving them access to the platform, says Mr Collymore.


SAFARICOM of Kenya plans to introduce an e-commerce platform within eight months targeting formal retail and informal online trading in East Africa's biggest economy, directors at the company said.

Known as Masoko, Swahili for markets, it will offer products ranging from

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