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Samsung in uphill battle for mobile market share

The Korean firm will be forced to cut margins to compete with lower cost competitors that run the same Android software, say analysts
Wednesday, August 5, 2015 - 05:50

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Margins at Samsung's mobile division fell to 10.6 per cent in Q2 from 15.5 per cent a year ago. Analysts say Samsung will not be able to compete with Apple in the premium market based on hardware.

Seoul

FOR four years, Samsung Electronics has basked in the success of its Galaxy smartphones, making billions of dollars competing with Apple Inc in the premium mobile market.

The coming years are set to be more sombre for the South Korean tech giant, as it is forced to slash

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