SAP fighting for Silicon Valley talent with face-to-face pitch

Berlin

SAP SE, the German software company with more than 13,000 employees in the US, is competing with Google Inc and Facebook Inc for top Silicon Valley graduates the old-fashioned way: a face-to-face pitch.

"Not a lot of companies are doing that anymore, this is where you gain traction," Stefan Ries, SAP's personnel chief, said on Thursdayat Bloomberg's Berlin office.