You are here

Secret strategies behind making money from free mobile games

Top Japanese publishers use psychology, art and big data to get players to pay for digital extras

BT_20150818_DNAPP18_1829189.jpg
GungHo, whose Puzzle & Dragons is the world's second-best earning mobile title, taps into social media and real-world events, relying on intuitive techniques honed over a decade of running online games.

Tokyo

A FEW months ago, Yoshiki Watabe, a producer at Japan's DeNA Co, was looking to draw attention for the company's hit mobile game. He introduced a spiky-haired hero armed with an outsized sword - then gave players a mere four days to bring down an evil megacorporation.

It

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom