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ShopBack eyes S-E Asia's US$60b e-commerce market

Room to grow even with a 50% month-on-month growth in shopping transactions on its platform since last August

The ShopBack founding team are (clockwise from top left) Henry Chan, Joel Leong, Bryan Chua, Lai Shanru, Samantha Soh and Derrick Goh


SHOPBACK, a Singapore startup that offers a "novel approach to online shopping in Asia" - providing users cashback when they shop at affiliated online stores - is looking to tap into the US$60 billion e-commerce market that is South-east Asia.

Since its launch in August