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ShopBack eyes S-E Asia's US$60b e-commerce market

Room to grow even with a 50% month-on-month growth in shopping transactions on its platform since last August

Published Tue, Feb 17, 2015 · 09:50 PM

Singapore

SHOPBACK, a Singapore startup that offers a "novel approach to online shopping in Asia" - providing users cashback when they shop at affiliated online stores - is looking to tap into the US$60 billion e-commerce market that is South-east Asia.

Since its launch in August 2014, the NUS Enterprise-backed venture has raised over US$500,000 in seed funding from Accel-X and other investors, and amassed some 30,000 users in Singapore and Malaysia.