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Singapore e-commerce firm Y Ventures bets big on big data

Thursday, April 13, 2017 - 05:50

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CEO Alex Low (seated, second from left, with his team), says data analytics enables the company to shape the merchandise range to match customers' demand; optimised product listings also mean sharper marketing.

Singapore

A SINGAPORE company is making waves in the world of e-commerce - and doing it by using big data.

Last year, Y Ventures Group generated more than S$15 million in revenue, most of it from selling workaday consumer goods such as clocks, décor items and books - online,

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