Singtel sets up streaming video venture

Singapore

SINGTEL has teamed up with Sony Pictures Television and Warner Bros Entertainment to establish a startup that will stream the best of Hollywood and regional entertainment on any device of the consumer's choice and at their chosen time.

Aptly named Hooq, the startup promises to be a regional Netflix kind of service but Singaporeans will have to wait a while before getting hooked, maybe till the later part of this year.

Hooq will offer over-the-top (OTT) video service in Asia and will be rolled out progressively in the Singtel group's Asian footprint, including Indonesia, the Philippines, India and Thailand, from the first quarter of 2015.

OTT refers to the delivery of rich media content, such as movies and TV shows, over the Internet without the involvement of the Internet Service Provider (ISP). Si…