Social media's role in online buying: creating awareness
Research: word of mouth drives 80% of purchasing
Add BT as a preferred sourceDeeperDive is a beta AI feature. Refer to full articles for the facts.
[SINGAPORE] For online stores, it's become an eyeballs game where everyone is clamouring for attention in a busy ecommerce landscape in which eMarketer estimates US$304 billion will be spent this year.
But while many are turning to social media to sell their products, research has shown the actual conversion rate via social media to be low.
One online store vying for attention is Brodo, a Jakarta-based menswear brand which has two bricks-and-mortar retail stores in its home city.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
OCBC is said to emerge as lead bidder for HSBC Indonesia assets
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Eurokars Group introduces rental car franchises Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore
