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South Korean copy of Snapchat takes off in Asia

Snow focuses on Asian consumers with its filters of Asian food and pop stars

Published Wed, Jul 6, 2016 · 09:50 PM
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Hong Kong

IT SENDS short, self-destructing messages. It has a place to share videos called stories. It has camera filters that transform a person into a koala, a fried egg, a police officer or any number of foods, animals and figures.

But this is not Snapchat. This is Snow, a popular South Korean Snapchat clone that shows how even the most popular American smartphone apps face an uphill battle in fast- growing Asian countries.

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