S'pore startups get global reach from tie-ups with big names
Grab-Lyft, Viddsee-Discovery alliances offer local units exponential jump in market reach
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Singapore
SINGAPORE-BASED startups are strategically partnering big-name, global peers to reach a worldwide audience. Ride-booking app Grab said on Thursday that its rideshare alliance with San Francisco-based Lyft (Uber's rival in the United States) is now in service, while short-film streaming platform Viddsee has inked a first-of-its-kind content partnership with Discovery Networks Asia-Pacific.
For the first time in the region, select content from entertainment network Discovery will be available online and on mobile - via Viddsee's website and app. Viddsee users will, for a start, be able to watch full-length documentaries from Discovery's First Time Filmmakers (FTFM) showcase, such as Singapore Stories, Super Japan and Nanjing Calling.
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