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Square shifts its shape and identity

It has gone from offering credit card readers to a money-lending programme for small businesses and an app that sends money to debit accounts
Tuesday, March 10, 2015 - 05:50
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Square now wishes to be known as a company that builds services for small businesses, buttressed by the huge amount of data collected from the millions of credit card swipes that it processes daily.

New York

WHAT is Square? The six-year-old payments startup began by offering small, square-shaped credit card readers that plug into smartphones or tablets. The gadget helps small businesses accept credit card payments easily.

But Square has shifted its identity in the past year.