You are here

Targeted ads offer hope with America's TV business in upheaval

Tuesday, October 6, 2015 - 05:50

BT_20151006_DNTV6_1910769.jpg
As TV embraces digital technology, it opens the door to targeting television ads as never before, much as is done with advertising on the Web today.

New York

DOLLARS follow eyeballs. This bedrock principle of media advertising is working against the television industry today, as new viewing patterns challenge old ways of doing business.

The most recent evidence surfaced in August, when one major media company after another

sentifi.com

Market voices on:

Powered by GET.comGetCom