Technology firms turn to science fiction for inspiration
New York
TECH companies have spent years developing better, cheaper devices to immerse people in digital worlds. Yet they are still figuring out how to make virtual reality the kind of technology that people cannot live without. So for inspiration, they are turning to science fiction.
At Oculus, a leading virtual reality company, a copy of the popular sci-fi novel Ready Player One is handed out to new hires. Magic Leap, a secretive augmented reality startup, has hired science fiction and fantasy writers. The name of Microsoft's HoloLens headset is a salute to the holodeck, a simulation room from Star Trek.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think