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Transformation is the key, says Nintendo
Published Wed, Jun 17, 2015 · 09:50 PM
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Los Angeles
NINTENDO played to "Super Mario" fans while talking transformation as the Japanese video game giant strived to regain momentum.
"If there is a secret to the longevity of Nintendo franchises, it is transformation," Nintendo of America president Reggie Fils-Aime said during a presentation streamed online before the show floor opened at an Electronic Entertainment Expo (E3) video game extravaganza here on Tuesday.
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