UOB Venture Management, a wholly owned subsidiary of UOB which conducts private equity investments in South-east Asia and China, has invested in Appier's US$23 million Series B round, along with investors Sequoia India, JAFCO Asia, TransLink Capital, and MediaTek Ventures.
Appier, a Taiwan-based artificial intelligence (AI) startup, uses AI to predict consumer behaviour across screens - smartphone, tablet, desktop, even smartwatch - so that enterprises can reach consumers where and when it matters most.
"We are living in a post-mobile era: the era of cross screen," said Chih-Han Yu, chief executive and co-founder of Appier. "AI is the best approach to resolve this complexity and make cross screen easy. In fact, advertising is just the beginning. We believe in the future, our AI can help businesses solve a variety of difficult analytical problems."
Seah Kian Wee, managing director of UOBVM, agreed: "With research showing Asia's lead in digital innovation and the dynamism of Asian consumers' behaviour in their use of multiple electronic devices, there is huge potential for the mass adoption of cross screen technology here."
He added that Appier has a "strategic advantage" with its early investment in the region, especially in South-east Asia.