US Internet giants race to faster mobile news apps

New York

US tech giants are turning to the news in their competition for mobile users, developing new, faster ways to deliver content, but the benefits for struggling media outlets remain unclear.

Mobile "drives so much traffic" because many people start their day reading news on a phone or tablet, said Cindy Krum, chief executive at MobileMoxie, a mobile marketing consultancy. Several new apps hope to capitalise on that by attracting news readers and the advertising dollars they bring.