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Web or app? Sites are caught in the middle of competing visions

Businesses grapple with a fragmenting online world as Apple focus on apps and Google pushes for mobile Web

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Google makes most of its money when people search the Internet because it can sell that data to advertisers and show people ads tailored to their Web searches, so it favours the free and open Web.

San Francisco

APPLE wants mobile devices to be filled with apps. Google supports a world where people browse the Web for most things. Now websites are increasingly caught in the middle of those competing visions.

Consider Atavist Magazine, an online publication run by Evan Ratliff