SUBSCRIBERS

WeChat aims to expand, win advertisers in Europe, US

It is focusing more on business-to-business, encouraging Western brands to sell products on the WeChat platform

Published Thu, Mar 30, 2017 · 09:50 PM

London

WECHAT, China's most popular social media and messaging service, has launched a new bid in Europe and the US to develop its payments offering and win new advertisers.

Owned by Tencent Holdings Ltd, WeChat is looking to launch an office in the UK and another European country, alongside its existing presence in Italy. Tencent, which has an established office in San Francisco, is also looking to grow its WeChat team in the US, targeting advertisers and payments providers.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes