WeChat aims to expand, win advertisers in Europe, US
It is focusing more on business-to-business, encouraging Western brands to sell products on the WeChat platform
Add BT as a preferred sourceDeeperDive is a beta AI feature. Refer to full articles for the facts.
London
WECHAT, China's most popular social media and messaging service, has launched a new bid in Europe and the US to develop its payments offering and win new advertisers.
Owned by Tencent Holdings Ltd, WeChat is looking to launch an office in the UK and another European country, alongside its existing presence in Italy. Tencent, which has an established office in San Francisco, is also looking to grow its WeChat team in the US, targeting advertisers and payments providers.
Copyright SPH Media. All rights reserved.
TRENDING NOW
Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss
‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
