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WeChat aims to expand, win advertisers in Europe, US

It is focusing more on business-to-business, encouraging Western brands to sell products on the WeChat platform

London

WECHAT, China's most popular social media and messaging service, has launched a new bid in Europe and the US to develop its payments offering and win new advertisers.

Owned by Tencent Holdings Ltd, WeChat is looking to launch an office in the UK and another European country

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