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What's behind the Trump-linked data firm that claims to know you

Tuesday, March 7, 2017 - 05:50

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At one point, Mr Bannon (above left), who advised the firm and served as vice-president of its board, agreed to expand the company's role, authorising it to oversee a US$5 million purchase of television ads.

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Cambridge Analytica's psychographic models proved unreliable in the presidential campaign of Mr Cruz (above).

New York

STANDING before political and business leaders in New York last autumn, Alexander Nix promised a revolution.

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters. But Mr Nix's

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