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Who's too young for an app? tests the limits

Company founded in 2014 says its users are in the 13-20 age bracket but many appear to be even younger

Alex Zhu, the co-founder of, at the Shanghai office., like Snapchat or Instagram, is a full-functioning social network, popular with young people but not openly marketed to them.

New York

IN THE folklore of the startup world, few figures loom larger than the teenager. Teenagers see the future, set trends and spend money, or compel parents to spend it for them. Their behaviour has become an obsession for entrepreneurs.

This would seem to bode well for