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With eye to wooing millennials, CNN adds social app to stable

Cable news outlet is acquiring the technology and talent behind social media app Beme
Wednesday, November 30, 2016 - 05:50

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Beme was built and started by Mr Neistat (right) and Mr Hackett, a former vice-president of engineering at Tumblr. Beme's 12 employees will join CNN as part of the deal, the terms of which were not publicly disclosed.

New York

WITH millions of people regularly tuning in to his YouTube video blogs every morning, Casey Neistat has a millennial fan base coveted by both marketers and media companies. Now, one of those big media outlets is bringing Mr Neistat - and, it hopes, his youthful audience - in-

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